Frequently Asked Questions

Why is having a mobile friendly website important?

As mobile phones have grown in popularity, so has the ease and preference for quickly searching and shopping for things online directly on those devices. If you are serious about providing a quality experience for your customers or clients, having a mobile-friendly site is a necessity.

  • Increased usability and readability of your site. You don’t want people to have to squint, swipe over or zoom in on text to be able to read your offer. Having a mobile-friendly device means delivering your content to mobile users in a way that is legible and easy to follow
  • Enhanced navigation. Thanks to the prevalence of popular mobile apps, people have learned how to navigate between web pages on mobile devices. Now it’s easier than ever to offer intuitive UI/UX choices for users in regards to menus, icons, buttons, etc. That being said, mobile apps have also raised the bar in terms of expectations for your mobile website, so it’s vitally important that your site be constructed in a thoughtful and deliberate manner.
  • Improved Search Engine Optimization (SEO). Google takes mobile usability of websites so seriously that they actually factor it in to your ranking when showing up for organic mobile search results. On the other hand, you can also be penalized for what’s known as intrusive interstitials (those annoying pop-up ads that take up a large percentage of the screen and don’t allow you to view the underlying content).
  • Raise your credibility. While it might come across as a bit vain let’s be honest–you want to look attractive to your customers and clients! First impressions are crucial, and oftentimes that occurs when someone first stumbles upon your website. Having a modern, sophisticated website or web app is a relatively small investment that can lead to higher sales and ROI immediately, just by demonstrating that you are a legitimate company or individual that values delivering quality experiences to your customers the moment they first lay eyes on you.
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