A mobile app is a software application developed specifically for mobile devices only (phones, tablets, and watches). In most cases, when people refer to “apps” they are talking about the mobile applications that can be downloaded in the iOS App Store or Google Play Store.
A Web App is a software application that may be developed for both desktop and mobile devices, and can be consumed on any web browser (not in the App Store or Google Play Store).
Web apps are advantageous as most searches happen online (Google) and not in the App Store or Google Play Store. For instance, if you want to search for “best dentists near me”, you would likely go to Google to conduct the search and not the App Store.
So while there is a prestige and ease of use factor for mobile apps, most businesses or individuals can actually find just as much if not more success with a web app optimized for mobile devices.
However, if push notifications are a must-have for your service, or you think having your service be easily accessible as an app icon on a user’s home screen, then a mobile app downloadable in the App Store or Google Play may be the better option for you.
Whether you want a mobile app or a web app, Winnona Partners can help develop the best solution to fit your needs and your goals. Contact us today to get started!